Loyalty Programs Manager

Job Description

● Support the development of compelling loyalty programs for the acquisition of new customers and retention of existing customers. ● Oversee the collection of research for the development of reward categories and levels designed and updated in accordance with customer needs. ● Coordinate with the customer research team to understand key customer insights. ● Develop campaign proposals with the relevant departments and the Merchandising team. ● Manage team to ensure proper execution and measurement of loyalty initiatives. ● Define the objectives of the loyalty programs based on understanding consumer needs, competitive landscape, internal and external environment. ● Develop reports on existing loyalty programs and implement necessary actions for improvement or discontinuation of programs. ● Monitor the key performance indicators (KPIs) based on the program objectives for monitoring the progress of loyalty programs' effectiveness. ● Oversee day-to-day operational and implementation activities that include but are not limited to resolving system or billing issues related to all customer loyalty initiatives. ● Conduct periodic meetings with relevant employees to follow up the smooth running of activities. ● Follow up on technical issues when required and develop instructions on how to deal with similar problems when they arise in the future. ● Support collaboration with the marketing department to ensure that customer loyalty programs are marketed consistently and effectively across channels. ● Provide inputs on the preparation of the budget when necessary.