Head of Marketing Department

Job Description

• Responsible for setting up, executing and following up all marketing campaigns in every possible channel (offline and online) • Proper knowledge of running effective brand awareness and identity campaigns. • Ability to create needed analytical dashboards out of raw data. • Cooperate with the Tech team to optimize SERP and modifying SEO when needed. • Monitor and analyze market trends. • Monitor and optimize the guidelines for organization’s social media pages e.g. LinkedIn, Facebook, Instagram and other channels. • Help the Visual/Graphic team for better customer communication. • Create walkthroughs, instruction, timelines for different departments for better understanding of the system. • Responsible for PR activities with a specific guideline and then handover to the right candidate. • Setting up an email marketing ecosystem and ability to define smart segments for the same purpose. • Responsible for Mobile CRM and creating related segments and push timings. • Coordinate marketing activities with the management, considering budget, deadlines, context and effectiveness