General Trade Channel Manager

Job Description

Job Purpose: To achieve sales targets by directing, coaching and controlling the activities of the distributor sales team to ensure maximum brand exposure and yield from promotional expenditure. ACCOUNTABILITIES: • Set up and manage the distributor network for consumer healthcare to reach an optimum level of distribution and sales in the local market chain. • Develop a full plan for direct coverage of retail outlets through the use of distributor sales team. • Manage the day to day activities of the distributor team, through the distributor staff. • Management of local channels using the distributor sales and merchandising team. • Ensure timely and accurate forecasting of demand and placing of orders by distributors ensuring adequate stock holding as per agreed norms. • Ensure maintenance of distribution levels as per agreed norms for existing brands and for achieving distribution levels within the agreed time frame for NPDs. • Implement the agreed trade marketing plan -- trade promotions, merchandising objectives as per planograms. • Implement the agreed trade promotion plan to ensure achievement of budgeted sales numbers within the agreed R&A budget. • Obtain the most cost-effective use of shelf space in local markets, in conjunction with Distributor personnel, and create an understanding in the account of the impact on the sales potential of the store.