● Plan and execute all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns for Zitel.
● Design, build and maintain Zitel social media presence.
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
● Identify trends and insights, and optimize spend and performance based on the insights.
● Brainstorm new and creative growth strategies.
● Plan, execute, and measure experiments and conversion tests.
● Collaborate with internal teams to create landing pages and optimize the user experience.
● Delegate responsibilities to the marketing team and measure the performance analytics of a campaign.
● Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
● Instrument conversion points and optimize user funnels.
Requirements
● Bachelor's or Master's degree in Marketing or a related field.
● More than five years of proven working experience in digital marketing.
● Experience leading and managing SEO/SEM, marketing database, social media, and/or display advertising campaigns.
● Well-versed in the use of social media as a marketing tool.
● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) is a plus.
● Strong analytical skills and data-driven thinking.
● Up-to-date with the latest trends and best practices in online marketing, social media, and measurement.
● Able to work with colleagues at all levels to develop marketing goals and evaluate results.
● Problem-solving and communications skills.
● Strong writing skills.