● Build, plan and implement the overall digital marketing strategy.
● Manage the strategy.
● Manage and train the rest of the team.
● Stay up to date with latest technology and best practices.
● Manage and oversee various digital marketing channels.
● Measure ROI and KPIs.
● Prepare and manage digital marketing budget.
● Oversee all the company's social media accounts.
● Suggest activities for improving the quality of online content.
● Track and measure SEO and Google Analytics metrics and provide reports.
● Build an inbound marketing plan.
● Research and forecast future sales and performance trends.
● Lead, supervise and motivate members of digital marketing team.
● Research competitors and provide suggestions for improvement.
● Manage CPC campaigns on Google (Google Ads).
● Establish and optimize paid search PPC and CPC.
Requirements
● At least 3 years of experience as a Digital Marketing Manager.
● At least 3 years of experience in developing and implementing digital marketing strategies.
● Good knowledge of all different digital marketing channels.
● Good knowledge and experience with online marketing tools and best practices.
● At least 3 years of hands-on experience with SEO, Google Analytics, and CRM software.
● Familiarity with web design.
● Critical thinker and problem-solving skills.
● Team player.
● Good time-management skills.
● Great interpersonal and communication skills.
● Bachelor's degree in Marketing, Digital technologies, or similar relevant fields.