- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage and oversee different digital marketing channels
- Measure ROI and KPIs
- Prepare and manage digital marketing budget
- Oversee all the company's social media accounts
- Measure and manage online content
- Track SEO and Google Analytics data and make complex analysis
- Build and inbound marketing plan
- Anticipate sales performance trends
- Organize and lead digital marketing team
- Research competition, investigate benchmarks and provide suggestions for improvement
Requirements
- 6 years of experience as a Digital Marketing Director
- 3 years of experience in developing and implementing digital marketing strategies
- In depth knowledge of different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 3 years of hands-on experience with SEO, Google Analytics and CRM software
- Basic knowledge of web design procedures
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- MA in Marketing, Digital technologies or similar relevant field