The main responsibility of this position is generating leads from international clients. Target segments are international (mainly Europe).
• Generating client lead through digital channels
• Trend analysis of existing online freelancing platforms
• Performing market research campaigns
• Developing marketing goals, plans and managing budget
• Managing SEO and SEM campaigns and working with GA
• Managing blog and social media regarding marketing goals and plans
• Detecting online channels and perform test and optimization campaigns
• Proactively looking for new online channels to reach niche segments of clients
• Fully monitoring all the data from all digital activity and optimizing campaigns based on them
• Performing email marketing campaigns
• Detecting events and communities where target clients will attend and performing sponsorship campaigns
• Designing and performing affiliate and referral campaigns
• Performing freelancer acquisition campaigns aligned with requirements of freelancer's side of platform
Requirements
•Bachelor/ Master Degree in marketing, business or strategy
• 3+ years of working experience as a digital marketing specialist
• Strong marketing execution abilities
• Having an experience in performing international digital marketing campaigns and working with international marketing tools is considered as an asset
• In depth knowledge of digital marketing concepts is compulsory
• Professional knowledge of SEO and marketing platforms including Google AdWords and Google Analytics
• Hands-on experience on managing online marketing campaigns
• Familiar with latest trends, technologies and methodologies in every related aspects
• Must be fluent in both written and oral English language