Job Description

The main responsibility of this position is generating leads from international clients. Target segments are international (mainly Europe). • Generating client lead through digital channels • Trend analysis of existing online freelancing platforms • Performing market research campaigns • Developing marketing goals, plans and managing budget • Managing SEO and SEM campaigns and working with GA • Managing blog and social media regarding marketing goals and plans • Detecting online channels and perform test and optimization campaigns • Proactively looking for new online channels to reach niche segments of clients • Fully monitoring all the data from all digital activity and optimizing campaigns based on them • Performing email marketing campaigns • Detecting events and communities where target clients will attend and performing sponsorship campaigns • Designing and performing affiliate and referral campaigns • Performing freelancer acquisition campaigns aligned with requirements of freelancer's side of platform

Requirements

•Bachelor/ Master Degree in marketing, business or strategy • 3+ years of working experience as a digital marketing specialist • Strong marketing execution abilities • Having an experience in performing international digital marketing campaigns and working with international marketing tools is considered as an asset • In depth knowledge of digital marketing concepts is compulsory • Professional knowledge of SEO and marketing platforms including Google AdWords and Google Analytics • Hands-on experience on managing online marketing campaigns • Familiar with latest trends, technologies and methodologies in every related aspects • Must be fluent in both written and oral English language

Employment Type

  • Full Time

Seniority

Details

Employment type

  • Full Time

Educations

Seniority

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