- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Budgeting and allocating funds to various digital marketing channels
- Stay up to date with latest technology and best practices
- Manage and oversee various digital marketing channels
- Measure ROI and KPIs
- Prepare and manage digital marketing budget
- Oversee all the company's social media accounts
- Suggest activities for improving the quality of online content
- Track and measure SEO and Google Analytics metrics and provide reports
- Build an inbound marketing plan
- Research and forecast future sales and performance trends
- Lead, supervise and motivate members of digital marketing team
- Research competitors and provide suggestions for improvement
- Manage CPC campaigns on google (google Ads)
- Establishing & optimizing paid search PPC & CPC
Requirements
- At least 3 years of experience as a Digital Marketing Manager
- At least 3 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- At least 3 years of hands-on experience with SEO, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player - Good time-management skills
- Great interpersonal and communication skills
- BA in Marketing, Digital technologies or similar relevant field