CRM Manager

Posted 5 months ago

Job

Company

Salary

Applicant Insights

Job Description

Develop and implement strategies for student retention and loyalty programs, ensuring consistent engagement and satisfaction.
Utilize CRM systems to automate marketing campaigns, communication workflows, and student engagement funnels.
Monitor and report on CRM campaign performance, providing actionable recommendations to improve effectiveness and ROI.
Analyze students' data and behavior to identify insights and opportunities for targeted campaigns and personalized communication.
Collaborate with cross-functional teams, including marketing, operations, and data science, to align CRM strategies with company objectives.
Lead the segmentation of the student base to craft tailored messaging and promotions, aiming to enhance client lifetime value.
Stay updated with industry trends and best practices in CRM and apply them to improve the student experience and brand loyalty.
Ensure CRM practices comply with data protection regulations.

Requirements

Bachelor's or Master's degree in Marketing, Business Administration, or any related field.
At least 4 years of experience in CRM management, preferably within the ride-hailing or transportation sector.
Proficient in CRM software and analytical tools, with the ability to transform data into actionable insights.
Demonstrated experience in the management of loyalty programs and customer engagement campaigns.
Excellent analytical and problem-solving skills with a strong attention to detail.
Exceptional communication and project management abilities.
Ability to work effectively in a fast-paced, team-oriented environment.
Adept at multitasking and prioritizing tasks to meet tight deadlines.
Fluent in English.

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