Creative Director

Job Description

The creative director is responsible for the creative output, with oversight of the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team, all in fulfillment of brand promise to clients, including: • Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and client's brand • Ensuring that the creative function operates in an efficient, profitable manner • Ensuring that our high quality of creative and production is upheld, maintaining consistently high standards for him/herself and others on the team • Delivering strategic communication solutions that help our clients attain their marketing and communications objectives • Listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic brand concepts, voice, messages and rationales • Collaborating and contributing to the creative process as a leader of a creative team, and as a member of the account team • Co-leading the unified creative/account management process in order to execute on client projects • Writing and presenting cohesive and persuasive rationales for campaign approaches • Leading the unified process of marketing/concept/design and post-production execution • Leading the unified process of marketing/concept/design and interactive/web/video/motion graphics • Ensuring the professional development and readiness of the creative team • Managing the evaluation of the agency’s technology needs and marketing technology and digital marketing capabilities