Job Description
● Manage the creation, development and introduction of our product.
● Become a domain expert by understanding customers and influences, evaluation and production processes and transfer that knowledge to the product development and marketing.
● Rapidly develop test/learn plans to successfully drive business results and recommendations regarding product positioning and promotion.
● Serve as a key partner to the product management and production teams, helping them craft, define and modify our road map based on both user and market activity.
● Conduct pricing analysis and revise pricing models accordingly to drive customer acquisition and retention.
● Manage, oversee and prioritize workload effectively, escalate when needed.
● Develop, launch, and manage product sampling program.
● Reviews competitive market data across marketing channels to influence future project work.
● Closely partner with Product Brand Sales to ensure alignment and consistency with customer facing communications.
● Analyze product design and features and translate into tangible consumer benefits for marketing and advertising efforts.
● Reviews and oversees descriptive materials and training procedures for the staff actually engaged in selling the product to the customer.
● Through an understanding of product feedback and client needs, help shape product road maps and market strategies that align to corporate objectives.
● Plan, perform and coordinate all foreign commercial affairs such as sourcing, correspondence, negotiating, ordering, contracting, custom releasing and etc.
● Prepare purchase orders, request bid proposals, and review requisitions for goods and services.
● Research and evaluate suppliers based on price, quality, selection, service, support, availability, reliability, production and distribution capabilities, and the suppliers reputation and history.
