- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Planning and execution of all communications and media actions on all channels, including online and social media
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotional items by brand
- Competitor and customer insights analysis
- Conduct ongoing analysis and reviews on brand sales performance through analyzing sales reports and identifying gaps (along with Product Managers)
- Review marketing plans, manage marketing budget and closely monitor execution of all marketing activities in geographies (along with Product Marketing Managers)
- Identify new communication opportunities and implement them with the help of the Advertising
- Secure that profitability of brand is not affected by any marketing or any other department’s business decisions
- Develop POSM (point of sales materials), outlet activation programs and events & sponsorships activities
- Provide sales organization with internal information and training presentations on market, consumer behavior, brands, and new product introduction.
- Responsible for Quarterly brand reviews, Brand plans and promotion proposals
- Continuous reporting on ‘Brand Health Trackers’ and actions to enhance and grow
Requirements
- Analytical capabilities and solid understanding of pricing, packaging and product requirements
- Understanding the management of brands, portfolios and distribution systems
- Ability to work in a matrix structure with dual reporting with a high degree of business acumen
- Fluent understanding and proven capability in managing brands and markets; planning and deployment
- Education Bachelor Degree in Marketing, Business Administration, Advertising, Mass Communication, Economics