Job Description
-Analyze how the brand is positioned in the market and crystalize targeted consumers insights -Take brand ownership and provide the vision, mission, goals and strategies to match up to -Translate brand strategies into brand plans, brand positioning and go-to-market strategies -Lead creative development and create motivating stimulus to get targeted population to “take action†-Establish performance specifications, cost and price parameters, market applications and sales estimates -Measure and report performance of all marketing campaigns, and assess against goals (KPIs) -Coach the team and get the best from everyone (if applicable) -Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues -Monitor product distribution and consumer reactions -Anticipate bottlenecks -Brainstorm new and innovative growth strategies -Align the company around the brand’s direction, choices and tactics
Requirements
Education: University degree Experience & knowledge: At least 2 years experience in the similar job. Core competencies: -Research & Analysis skills Understanding of consumer needs and behavior Strong analytical ability – analyze data, develop insights etc. - Interpersonal skills Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results Be a team player and a respected leader Run efficient and effective meetings Communicate clear decisions, next steps and accountability Have good presentation skills -Management and coordination skills: Strong attention to detail Have the ability to think big, delivering innovative strategic solutions Budget management skills
