Advertising and Promotion Manager

Job Description

• Prepare budgets and submit estimates for program costs as part of campaign plan development. • Plan and prepare advertising and promotional material to increase sales of products or services, working with costumers, company officials, sales departments . • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. • Coordinate activities of sales, graphic arts, media, finance, and research. • Prepare and negotiate advertising and sales contracts. • Identify and develop contacts for promotional companies and industry programs that meet identified buyer targets such as dealers, distributors, or consumers. • Gather and organize information to plan advertising companies. • Confer with department heads or staff to discuss topic such as contracts, selection of advertising media, or product to be advertised. • Confer with clients to provide marketing or technical advice. • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. • Plan and execute advertising policies and strategies for organizations. • Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms. • Assemble and communication with a strong, divers coalition of organization or public figures, securing their cooperation, support and action, to further campaign goals. • Train and direct workers engaged in developing and producing advertisements.