Job Description
- To collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- To identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- To assist in setting up or optimizing analytic tools for tracking visitors' behaviors.
- To coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- To conduct online marketing initiatives, such as paid ad placement, affiliate programs, email promotions, or viral marketing campaigns on social media Web sites.
- To participate in the development or implementation of online marketing strategy.
- To improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
- To optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- To create content for digital media.
- To manage tracking and reporting of search-related activities and provide analyses to marketing executives.
