- Developing market strategies for projects, including company websites and social media
- Working closely with the sales team on program development and implementation
- Creating and executing lead generation programs
- Analyzing data to determine campaign efficiency
- Ensuring creative marketing materials undergo regular review and adhere to brand guidelines
- Developing and communicating market plans, campaign results and project recommendations to senior management team
Requirements
- Bachelor’s Degree in Marketing, Advertising or related discipline
- 3+ years’ experience in a software marketing role
- Strong organization and prioritization skills
- Proficiency with Google Analytics and web analysis tools
- Ability to work well in a fast-paced, collaborative environment
- Strong understanding of Microsoft Office programs
- Excellent analytical, communication and presentation skill