Marketing Executive Duties and Responsibilities
• Set up meetings with potential clients
• Actively seek out new sales opportunities through cold calling, networking, and social media
• Conduct market research to identify selling possibilities and evaluate customer needs
• Prepare and deliver presentations on services
• Prepare and report on goals, sales, and prospects
• Participate in events and conferences on behalf of the company
• Negotiate and close deals; handle complaints or objections
• Build networks and spheres of influence in order to grow prospect lists
• Listen and draw out the concerns/problems of others to identify possible solutions
• Identify the traits of the ideal customer and seek to find others with the same traits
Marketing Executive Requirements and Qualifications
• Bachelor’s degree, preferably in related major
• Proven experience as a marketing executive or relevant role
• Thorough understanding of marketing and negotiating techniques
• Excellent knowledge of MS Office
• Proficiency in written and spoken English; second language a plus
• Experience with customer relationship tools such as Sales force a plus.
• Ability to travel
Requirements
Key skills for marketing executives
• Good teamwork skills
• Communication skills and networking ability
• Adaptability
• Strong attention to detail
• Good organization and planning skills
• Creativity and writing skills
• Commercial awareness
• Numerical skills