- Communicating with clients to understand and document the business objectives
- Selecting the most appropriate research methodology and techniques
- Data gathering and summarizing information related to competitors, customers, retailers, etc..,
- Performing analysis of customer behavior, market condition and competing situation.
- Evaluating the outcome of marketing plans and projects
- Analyzing marketing mix
- Collecting, analyzing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts
- Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments
- Preparing reports of findings, illustrating data graphically and translating complex findings into written text
- Conducting creative marketing plan
- Writing and managing the distribution of surveys and questionnaires
- Other subjects ordered by manager of department
Requirements
- Minimum 5 years of experience in the field of market research, data mining or business intelligence (preferably in E-Commerce)
- At least Master’s Degree in business management, marketing management or any other related fields,
- Expert in statics concept, statistical methods and tests
- Expert in Quantitative, Qualitative and Mixed research methods
- Expert in concepts of marketing, market segmentation, consumer behavior, brand management, advertising
- Expert in business intelligence concepts and software
- Expert in data mining concept and techniques
- Interested in learning
- Critical thinking ability
- Ability in defining and solving problems
- Fluency in English (strong skills in reading and translating)