- Implement and maintain and control web/digital campaigns
- Work collaboratively with product marketing managers to develop suitable content with the ultimate goal to increase audience, engagement and drive measurable pipeline.
- Continually evaluate buyer persona based on analytics and research and adjust rationalization/automation strategy based on findings.
- Plan and create and monitor content marketing tools especially in Web platforms including AVANG’s and all IT websites with affiliation ventures.
- Provide regular reporting on utilization, campaign effectiveness, response rates and related marketing ROI metrics.
- Own and execute entire large-impact web projects as assigned
- Effectively communicate concepts with authority and conviction
Requirements
- Minimum 2 to 4 years of hands-on marketing experience
- Experience with web and social platforms and monitoring tools.
- Knowledge of best practices for digital campaigns
- Understanding of It and Hardware Principles (storage and networks specially)
- Understanding of web development principles and web technologies
- Excellent time-work, organization and project management skills, with attention to detail from inception through execution
- Strong analytical and problem solving skills
- A team player who works well independently
- Strong writing, communication and collaboration skills
- Ability to think creatively about marketing testing techniques and options
- Strong strategic thinking, creative problem solving and analytical skills
- Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent experience