Objective of the role: responsible for developing, implementing and managing marketing campaigns that promote the company' brand. enhancing brand awareness within the digital space as well as driving website & social Media traffic and acquiring leads..
List of responsibilities: -Develop a website traffic plan and create goals and benchmarks to meet
-Generate monthly reports on our marketing campaign’s performance
-Optimize website and social media channels for SEO as well as usability
-Manage art and copy writing professionals (outsourcing where needed)
-Analyze key metrics that unit our website traffic and our service quotas
-Partner with advertising and media specialists to increase marketing results
-Manage all aspects of marketing operations, including key personnel
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Reporting to: Chairman of the Board.
Subordinates: 1-3.
Length of Probation Period: 3 months.
Working hours: Saturday To Wednesday 9-17, Thursday 9-13.
Requirements
-Bachelor’s Degree in Marketing or related field required
-5+ years’ experience in B2B digital marketing and advertising
-Excellent grasp of social media and website metrics and best practices
-Demonstrable experience with email marketing, lead generation and SEO
-Advanced knowledge of HTML and CSS required