-Collaborates with management to define and develop marketing strategies to drive profitable growth
-Identifies, establishes and maintains relationships with brand partners, third party vendors, etc. to leverage current offerings, opportunities and successes
-Increases agreed upon growth goals, drives demand generation and expands
market share by identifying, planning and executing the activities required to ensure successful achievement of marketing business objectives
-Develops, implements and/or maintains all standardized marketing methodologies, tools and collateral of the assigned area ensuring consistent look and feel for internal and external communications
-Develops and/or implements marketing policies and objectives
-Evaluates and adjusts strategies to respond to changing and/or competitive markets. Such activities may include the following as well as other duties as assigned
-Negotiates with suppliers to obtain Marketing Development Funds (MDF) for assigned brand and manages MDF budgets to maximize ROI
Requirements
-Typically less than 2 years with bachelor's or equivalent
-Bachelor's degree or equivalent experience
-Ability to work independently and complete projects within required time frames
-Strong analytical and communication skills
-Ability to work well with the MS Office software
-Familiar with the advertising market
-Familiar with branding concepts
-Familiar with market research procedures and methods
-Problem-solving abilities and capabilities and also creative in the active field
-Able to negotiate effectively
-Responsible and flexible