Job Description
Job Summary:
We are currently seeking an experienced, creative digital marketing manager to join our growing company. In this position, you will be responsible for the management of all digital platforms, ensuring the success of our business objectives and our clients. You will combine your knowledge of the web and digital marketing with your business acumen to bring greater brand awareness, increase lead generation, and increase customer engagement.
Duties and Responsibilities:
• Build, plan and implement the overall digital marketing strategy.
• Design, implement advertising campaigns with an initial focus on digital marketing.
• Maintain effective, cohesive, and engaging brand messaging.
• Manage company website (including all images, tools, and content).
• Oversee management of all digital channels (including updates, design, and user experience).
• Manage day-to-day messaging/posts.
• Conduct and report analysis of site and social traffic.
• Use your marketing intuition to capture opportunities that can’t be seen in the data.
• Clearly report results, key learnings from campaign experiments, and propose recommendations based on analytical insights.
• Establish and monitor ROI and KPIs.
• Performs others duties as may be assigned or requested.