Job Description
- Regularly produce various content types, including website, blog posts and white papers, banners, landing pages, emails and other related content materials. According to the company’s strategy
- Be actively involved in SEO efforts (competitor analyze, keyword optimization, image optimization ...)
- Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook,)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Heap Analytics,)
- Acquire insight into online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors
- Developing and coordinating multimedia packages
- Responsible for digital marketing strategy of the brand by developing, expanding and maintaining the brand outreach across online media platforms
- Research new online media opportunities that may benefit the business including development of blogs, forums, sponsored events and similar engagements