BCC Company is on its 15th years activities, and so far it has been able to gain a respectable position among Iranian families due to the quality of its services and products. Other factors contributing to this success is the brand-driven view of the managers, which has become a powerful competitive advantage against traditional brands in the Iranian clothing market. In 2005, with the change of BCC's board of directors, the more the branding was taking place in the organization, as new executives considered marketing as an important tool for gaining market share and, as a result, made significant investments in this. With the advancement of sanctions dams in Iran, what more than anything else helps businesses to overcome the crisis is the marketing activities, especially at the level of advertising, which BCC's group believed to have accomplished this and managed to ride on waves of extreme sanctions will not only go through these crises, but even make significant progress.
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