Senior Brand Manager

Posted 13 days ago

Job

Company

Salary

Applicant Insights

Job Description

Establish positioning, identify target audiences, and develop marketing plans.
Lead the execution of marketing programs from start to finish.
Formulate, direct and coordinate marketing activities and policies to promote products and services for a brand.
Evaluate the financial aspects of Brand development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop and implement product go-to-market plans with all departments to execute and Make budgeting of sales and marketing based on the strategies.
Prepare, deploy and implement marketing campaigns and measure and report the performance of all marketing campaigns, and assess against goals.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful plans.
Provide the marketing director with related reports.
Develop POSM (point of sales materials), outlet activation programs, and events and sponsorship activities.
Monitor market trends, and research consumer markets, and competitors' activities to identify opportunities and key issues and then analyze the competition market.
Oversee marketing and advertising activities to ensure consistency with product line strategy.

Requirements

Bachelor's or Master's degree in Business Management, Marketing Management, Industrial Engineering, Management, or relevant fields.
More than 5 years of experience as a marketing manager in similar fields.
Good knowledge of branding, product marketing, distribution systems, and product development.
Strong communication skills.
Familiar with marketing and advertising principles.
Great marketing and business insight.
Great appropriate experience in launching brands (at least managing 2 brands or products).
Great social abilities to communicate with other departments.
Good ability to analyze the data and implement them as a means of marketing.

Employment Type