E-CRM Manager

Job Description

In the story of Snappfood, we believe in creating value that goes beyond the ordinary. We are willing to establish innovative tendencies and are eager to have you on our team to help us get through our business challenges with creativity, intelligence, and agility. We are waiting for you to continue this story

Responsibilities:

Working with the Growth Team to Develop CRM Campaigns:

• Collaborate closely with the growth team to develop CRM campaigns aligned with overall business objectives and business plans.
• Incorporate new strategies and techniques to enhance customer engagement and retention through CRM initiatives.

Setting Clear Monthly and Quarterly Targets:

• Establish clear monthly and quarterly targets for key performance indicators such as orders, retention rate, cost, and other relevant measures.
• Monitor progress towards targets and adjust strategies as needed to ensure objectives are met.

Building and Maintaining Customer Segmentation Strategies:

• Develop and maintain customer segmentation, targeting, and personalization strategies to optimize campaign effectiveness.
• Utilize segmentation methods to tailor messaging and offers to specific customer groups and segments.

Analyzing CRM Campaign Performance and Making Data-Driven Decisions:

• Analyze CRM campaign performance metrics to evaluate effectiveness and identify areas for improvement.
• Utilize data analytics tools to derive insights and make data-driven decisions to optimize conversion rates and revenue.

Collaborating with the CRO Team:

• Partner with the Conversion Rate Optimization (CRO) team to increase conversion rates at each step of the customer journey funnel through effective marketing assets and strategies.
• Implement A/B testing campaigns and other optimization techniques to improve click-through rates and conversion rates across different channels.

Monitoring CRM Channels and Increasing Customer Retention Rates:

• Analyze CRM channels daily to identify opportunities for improvement and increase customer retention rates
• Plan and implement new CRM activities to enhance customer engagement and loyalty

Monitoring Targets Daily and Monthly:

• Monitor key performance indicators such as order volume, customer acquisition cost (CAC), cost per order (CPO), conversion rates, net merchandise value (NMV), and churn rate on a daily and monthly basis.
• Take proactive measures to address any deviations from targets and optimize performance.

Analyzing Complex Customer Data Sets:

• Analyze complex customer data sets to gain insights into customer behavior and preferences
• Identify opportunities for better segmentation of users based on historical and behavioral data

Running A/B Test Campaigns:

• Design and execute A/B test campaigns to improve click-through rates and conversion rates in different channels
• Analyze test results and iterate on strategies to continuously improve campaign performance

Ensuring Sustainability on ACQ:

• Making sure that partners are fully engaged.
• Optimizing available CRM partners and adding new partners.

Benefits:

• Vouchers for vacations, gym, therapy sessions, and internet costs.
• Complementary insurance.
• An educational platform of advanced courses.
• Snappfood's discount codes.
• Loans.