Analyze marketing research data in the field of macro market information and competitive intelligence including sales and share volume and retail audit.
Implement internal audit projects.
Identify research and analytics needs in light of the strategic objectives of categories and sub-categories.
Establish the research process ensuring alignment across key stakeholders.
Elevate data analytics capability across the market and guide the business to optimize the use of the systems and methodologies.
Requirements
Marketing research analysis skills, insights, and capabilities.
Fieldwork management and team leadership skills.
Preferably with statistical knowledge or background.