Job Description
• Planning, implementing and overseeing all marketing and advertising campaigns
• Growing and developing the Trade marketing team
• Contributing to new business development initiatives
• Overall responsibility for ISM management and BTL activities
• Coordinating marketing campaigns with sales activities.
• Carry out market research, competitor and customer surveys
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Identification of key trade marketing processes and activities.
• Below the line strategies for increasing sales in market.
• Monitoring on Campaigns performance.
• Leading TMRs on daily bases.
• Implementing all the in-store activities and POSM via trade team.
