مدیر بازاریابی تجاری

Job Description

● Lead and develop trade marketing and merchandising strategies and tactical plans to give strategic input in terms of analysis, future potential, and key programs required for the accounts. ● Responsible for driving sales, promotion, and development in the designated accounts to reach commercial goals. ● Contribute to the growing efficiency of commercial performance. ● Execute and evaluate the yearly trade marketing plans for brands. ● Monitor trade marketing plans budget. ● Lead distribution and product launch execution at POS (channel definition, commercial policy, distribution, and sales tracking). ● Lead and organize trade marketing events and strategic meetings. ● Propose process and tools improvements to simplify execution. ● Define trade marketing KPIs, maximize ROI and trade marketing activities effectiveness, aligned with BUs/ Brand strategies to meet business needs. ● Develop and monitor POS activities’ KPIs (sell-out, distribution, stock, market share). ● Coach the trade marketing team behaviorally and technically to achieve the goals.