Job Description

Job Purpose: To play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brands guidelines as well as customers' & shoppers' expectations. Main Accountabilities include: Drive Company's vision “Best in Class” at the Point of Sale (POS) - Maximize off take on company brands through developing best in class Point of Sale Material (POSM) with Trade Marketing team, Brand Managers & Sales Team. - Accurately forecast banded gifts and any other special packs for all areas of the sector. - Develop & deliver necessary trainings for sales team on product knowledge & shoppers' profile. - Plan in conjunction with Head of Trade Marketing, Brand Managers & Sales Team the salesman merchandizing tools Launch Support - Plan in coordination with Marketing and Sales the support for all new launches. - Develop sales presenters & road shows for partners' sales teams whenever needed. - Conduct periodically trade visit to assess new launches implantation in key markets. - Assess launch success & prepare closing report for major launches. - Align Trade Marketing and Brand Managers & take into account respective feedback & suggestions. - Align finance on promotional cost by promotion & all related charges. - Develop with Brand Managers, Trade Marketing packaging artwork once plan is approved. - Produce & ship promotional packaging to all markets within agreed timelines. - Ensure POSM /packaging quality is always best in class. - Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price. Promotions Evaluation - Pre & post promotions evaluation through: estimated ROI, IMS figures, Country Development Managers & market feedback as well as market data readings when applicable. Functional Coordination - Consult with other functions internally (Supply Chain, Marketing & Finance) as well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives. - Conduct market visits in coordination with & Marketing and sales. -Job Location: Tehran -Number of Staff to be recruited in this position: 1 -Job Duration: Permanent Position -Desired start date: ASAP -Working hours: Saturday to Tuesday: 8:00 a.m.- 17:00 p.m. Wednesday: 8:00 a.m. - 16:00 p.m.

Requirements

• At least 3 years of experience in Trade Marketing in FMCG industry, preferably food & beverages industry • Excellent verbal and written communication skills (outgoing personality) • Experience of project management against set deliverables • Ability to prioritize and organize workloads independently when required • Team player and the ability to work across different multi-media platforms and departments • To set own priorities in line with business needs and work constructively within the team and on your own initiative • Ability to problem solve and ‘make things happen’ • Attention to detail • Ability to analyze research projects • Event management • Willingness to learn and develop with the role

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