The Franchise Head is responsible for leading the Business Franchise and driving the brand strategies in conjunction with Medical and Patient Access. The Franchise Head is accountable for growing the overall Sales and Marketing for a defined range of products in a certain Franchise in the Country. To achieve/ surpass agreed targets set in the Country programs, and implements activities necessary to achieve agreed financial objectives for defined products within the franchise. The Franchise Head is accountable for building and maintaining contacts with relevant key-opinion leaders and decision-makers and for facilitating the working environment for the Franchise team.
-Accountable for performance of the total allocated team and its individuals, striving to significantly surpass agrees sales and market share targets, team productivity increase (SFE) -Accountable for achieving targets for launch preparation, patient access, market share growth, sales and profit -Accountable for driving cross functional collaboration between commercial team, KAMs, Medical and Market Access, developing and securing strategy implementation outlined in the IDAPS, product strategies and operational plans for our key products -Accountable for initiatives that secure sales of defined products, plans, implements and closely monitors operational activities with optimal resource utilization -Accountable for quick identification of shortfalls and/ or opportunities in activities and sales and subsequent remedial actions -Accountable for continuous improvement of team selling skills and knowledge -Builds and fosters a team culture that values, recognizes and generates a business oriented, customer focused high performance -Accountable for rapidly acting on non-performers- coaches, counsels, support, and when needed, terminates -Accountable for the coaching and development of reporting FLMs and BMs -Leads the integrated sales and marketing activities to maximize sales and product performance -Develops, communicates and implements a CPO BF strategy and portfolio development plan aligned with CPO, Region and Global -Builds and sustains long-term relationships with key health care stakeholders and medical experts -Determines appropriate portfolio mix based on optimal resource allocation, internal capability, market fit, competitive dynamics and business expectations -Positions the franchise products well in the scientific and early adopters communities -Forecasts and optimizes the allocation of resources according to strategic priorities -Collaborates on life cycle management
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