Job Description
•Main Objective:
As a Social Media team lead in Driver Engagement team, you will be responsible for developing and implementing our Social Media and Content strategy in order to increase driver’s retention and engagement.
•Main Responsibilities:
-Managing Drivers Side channels: Social Media, Push Notifications, In-App Message, SMS
-Developing and executing the content strategy to build awareness, engagement, and retention of drivers through all driver’s channels
-Creating and executing campaigns with the target of increasing awareness and utilization of features, creating emotional bond, and improving driver’s rating
-Work with copywriters and designers to ensure content is informative and appealing
-Define, measure the effectiveness campaigns and most important social media KPIs
-Collaborate with marketing, PR, and operations teams
