Job Description
Mission:
● To keep the company’s social media updated, perform content (including text, image, and video) QC before publication, and extract social insight on a regular basis.
● To create verbal/visual content to be published on MTNIrancell social media to grab and engage followers and promote the brand in a positive manner.
Roles and responsibilities:
● To administrate company social media channels and publish content, including Instagram, LinkedIn, Twitter, Rubika, and other relevant platforms.
● To collaborate with internal teams to improve social media presence on new and emerging social media platforms.
● To create dynamic engaging written (e.g. original text, photos, videos, and news)visual content by using appropriate software to be published on social media.
● To keep digital Media's cost and budget on track, also prepare analytical reports.
● To be responsible for planning, implementing, and monitoring the company's Social Media tactics to increase brand awareness, improve Marketing efforts and increase sales.
● To work closely with a digital agency to fulfill social media engagement and reach programs.
● To analyze customer social behavior, and trends, and identify appropriate social media platforms.
● To set up and optimize company pages within each platform to increase the visibility of the company’s social content.
● To continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and plan engagement and maintenance programs accordingly.
● To collaborate with the editorial board to implement key initiatives and coordinate actions.
● To plan a social editorial calendar based on the updates of the editorial board, different stakeholders, and customer feedback.
● To assure message consistency with mass media planning and preserving corporate identity.
● To plan, schedule, post, edit, and optimize contents of all earned, owned (as the channels’ admin), and paid social channels.
● To moderate all user-generated content in line with the moderation policy for each community.
● To support planning and executing viral marketing on mobile/web social platforms.
● To regularly analyze, review, and report on the effectiveness of social media campaigns and activities.
● To stay abreast of social media trends, identify the impact and make recommendations for social media strategies and tactics.
● To support in updating social media policies and procedures; ensures programs meet regulatory and internal policies/procedures for social media requirements and compliance.
● To work with agencies and designers to ensure content is informative and appealing.
● To take advantage of new emerging analytical tools to derive insights on the performance of social media marketing efforts.