کارشناس رسانه‌های اجتماعی

Job Description

Mission: ● To keep the company’s social media updated, perform content (including text, image, and video) QC before publication, and extract social insight on a regular basis. ● To create verbal/visual content to be published on MTNIrancell social media to grab and engage followers and promote the brand in a positive manner. Responsibilities: ● To administrate company social media channels and publish content, including Instagram, LinkedIn, Twitter, Rubika, and other relevant platforms. ● To collaborate with internal teams to improve social media presence on new and emerging social media platforms. ● To create dynamic engaging written (e.g. original text, photos, videos, and news)visual content by using appropriate software to be published on social media. ● To keep digital media's cost and budget on track, also prepare analytical reports. ● To be responsible for planning, implementing, and monitoring the company's Social media tactics to increase brand awareness, improve marketing efforts and increase sales. ● To work closely with a digital agency to fulfill social media engagement and reach programs. ● To analyze customer social behavior, and trends, and identify appropriate social media platforms. ● To set up and optimize company pages within each platform to increase the visibility of the company’s social content. ● To continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and plan engagement and maintenance programs accordingly. ● To collaborate with the editorial board to implement key initiatives and coordinate actions. ● To plan a social editorial calendar based on the updates of the editorial board, different stakeholders, and customer feedback. ● To assure message consistency with mass media planning and preserving corporate identity. ● To plan, schedule, post, edit, and optimize contents of all earned, owned (as the channels’ admin), and paid social channels. ● To moderate all user-generated content in line with the moderation policy for each community. ● To support planning and executing viral marketing on mobile/ web social platforms. ● To regularly analyze, review, and report on the effectiveness of social media campaigns and activities. ● To stay abreast of social media trends, identify their impact and make recommendations for social media strategies and tactics. ● To support in updating social media policies and procedures; ensures programs meet regulatory and internal policies/procedures for social media requirements and compliance. ● To work with agencies and designers to ensure content is informative and appealing. ● To take advantage of new emerging analytical tools to derive insights into the performance of social media marketing efforts.