Job Description
● Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
● Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
● Set up and optimize company pages within each platform to increase the visibility of the company’s social content.
● Moderate all user-generated content in line with the moderation policy for each community.
● Create editorial calendars and syndication schedules.
● Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
● Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions.