Job Description
1. Develop and adjust digital campaign plans & implementation & execute them in a timely and effective manner (Internal and external).
2. Create attractive product-centric digital content including social posts and videos.
3. Management of Social Media platforms.
4. SEM & SEO planning and implementation clear evaluate approach.
5. Supervising and liaising with the agency to develop and execute the campaigns/activities.
6. Analyze the effectiveness of these strategies by looking at relevant metrics such as ROI, CPM and CPC as necessary.
7. Maintaining the official website.
8. Community management, increasing the social followers and driving the fan's engagement.
9. Build relationships with local & international digital (bloggers, e-channels) media on behalf of the company.
10. Monitoring social sentiment /competitor info and follow up with the agency.
11. Crisis and issue management, including gathering facts, drafting /statements, and announcement.
12. Prepare a report for top management on regular basis.
13. Review new technologies and keep the company at the forefront of developments in digital marketing.
