کارشناس SEO/SEM

اسنپ گروپ تهران

منتشر شده 2 سال پیش

سمت شغلی

شرکت

حقوق

آمار رزومه‌های ارسال شده

Job Description

● Lead and manage SEO/SEM: Responsible for developing and implementing effective SEO strategies and managing SEM campaigns (daily Monitor and optimize based on CPO, CPA, ROI, Average Position, and Search Impression Share parameters). ● Maintain and monitor bid strategies, targeting methods (daily and monthly budget caps, etc.). ● Collaborate with other teams on SEO/SEM strategies and Educate them on SEO and SEM and how their efforts/workstreams impact search traffic. ● Research and report relevant search engine keywords and trends; Ensure keyword consistency and optimization and development, execution, and measurement of content strategy. ● Build and execute a backlinking strategy to drive quality referral traffic to our site and improve our domain authority.

Requirements

● More than 2 years of experience in SEO/SEM. ● Deep knowledge of SEM best practices, campaign management, and ROI measurement on search, display and app install advertising. ● Knowledge of standard and current SEO practices required, experience with SEO attribution reporting (technical SEO, on-page SEO, and off-page SEO). ● Familiarity with relevant tools (Yoast, Google Tag Manager, Google Data Studio, Google Search Console, Moz) and web analytics tools (e.g. Google Analytics, SEM Rush, Ahref,…). ● Working knowledge of SEO copywriting. ● Ability to be flexible and shift priorities as required by changing project landscape.

Employment Type