Job Description

Reviewing and analyzing client sites for areas that can be improved and optimized Preparing detailed strategy reports Identifying powerful keywords to drive the most valuable traffic Running PPC campaigns Writing powerful calls-to-action to convert visitors Filling websites and other content with effective keywords Writing effective SEO content for blogs, websites and social media accounts Developing link building strategies Analyzing keywords and SEO techniques used by competitors Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines Compiling and presenting SEO guidelines Programing in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs Running pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising Writing original content for webpages - tailored for the target audience Making technical recommendations to developers Constantly checking search terms, rankings and analytics to monitor performance of client websites and making recommendations for improvement Engaging with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites Employing user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance Driving targeted and loyal traffic to a website by community building Using social media to distribute content and encourage more external sites to link to your content - giving you more authority Developing and integrating content marketing strategies Monitoring the algorithms set by the search engines to keep up to date with changes.