Job Description
● Track all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.
● Provide in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
● Develop product marketing strategies (pricing, advertising, product launching).
● Craft compelling messages across marketing channels (landing pages, ad campaigns).
● Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
● Communicate with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
● Work with various teams (design, content, acquisition, product, sales) to implement strategies.
● Test marketing product features, releases, and ad copy.
● Evaluate projects using relevant KPIs and feedback from existing and prospective customers.