Job Description

- Manage the creation, development, and introduction of new products and services to enhance the current and future product mix - Become a domain expert by understanding customers and influences, evaluation and production processes and transfer that knowledge to the product development, marketing, and sales channels - Rapidly develop test/learn plans to successfully drive business results and recommendations regarding product positioning and promotion - Serve as a key partner to the product management and production teams, helping them craft, define and modify our road map based on both user and market activity - Develop materials to support the sales team competitive analysis, product positioning and market trends across all market segments - Conduct pricing analysis and revise pricing models accordingly to drive customer acquisition and retention - Handle a large volume of highly varied, time-sensitive projects for the support of various business needs - Manage, oversee and prioritize workload effectively, escalate when needed - Develop, launch, and manage a product sampling program - Reviews competitive market data across marketing channels to influence future project work - Closely partner with Product Brand Sales to ensure alignment and consistency with customer-facing communications - Analyze product design and features and translate into tangible consumer benefits for marketing and advertising efforts. - Reviews and oversees descriptive materials and training procedures for the staff actually engaged in selling the product to the customer. - Through an understanding of product feedback and client needs, help shape product road maps and market strategies that align with corporate objectives - Work with a cross-functional team to deliver integrated launch programs for products, including marketing plans, campaigns messaging, and sales readiness

Requirements

- Experience developing long and short-term product strategies and market plans required - Experience working with cross-functional teams and meeting tight deadlines - Strong understanding of consumer and brand research - Self-starter with the ability to maintain poise when dealing with ambiguity - Proven oral and written communication skills - Strong ability to plan and execute on multiple projects simultaneously - Strong analytical, planning, forecasting and budgeting/financial skills - Strong attention to detail - Willingness to travel

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