کارشناس ارشد عملکرد بازاریابی

دیجی کالا

تهران

منتشر شده 2 ماه پیش

Job Description

● Plan scope of acquisition and retention via different channels. ● Execute digital marketing campaigns via different digital channels. ● Plan and run experiments (A/B tests, survey, data analysis) to optimize user funnel conversion rate in different channels. ● Data-driven approach to identify trends, data insights, and best practice benchmarks for optimizing actions and costs based on that. ● Track and report continuously the performance of different channels, activities, and campaigns to assess cost and effectiveness and then design adequate actions.

Requirements

● A data lover with an analytical approach. ● Relevant experience in digital marketing channels or running digital campaigns. ● Familiar with marketing automation and CRO. ● Familiar with analytical tools (Excel, Google analytics, tag manager, data studio, Hotjar, etc.). ● Solid organizational skills including multitasking, teamwork, communication skills, creativity, and result-orientation. ● A geek who will never stop looking for the best solution to solve problems and find a way to grow to infinity!

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