Job Description

- Research and analyze marketing information, including industry and market trends, competitive environment, internal and external audit, competitor analysis, consumer behavior and any other relevant information. - Develop effective marketing plans and marketing mix (4Ps) with respect to brand strategies. - Plan and formulate innovative marketing strategies based on detailed analysis of market forces to ensure that products and services meet customers’ expectations. - Strategize on market segmentation, targeting and positioning. - Communicate strategic objectives to internal team members to ensure projects are completed in alignment with strategy. - Design creative marketing campaigns in line with company objectives to build the credibility of brand. - Assist in analyzing marketing data and campaign results to help shape future marketing strategies.