● Daily monitoring and analyzing marketing KPIs (Order, New user, CPO, CAC, etc.).
● Developing and executing marketing campaigns based on marketing objectives (order growth, branding, lead generation, etc.).
● Analyzing and optimizing Marketing campaigns from different aspects (CX, Cohort Analysis, Channel performance, etc.).
● Developing appropriate communication strategies to support integrated campaign objectives and performance targets.
Requirements
Knowledge:
● MBA graduated or Bachelor’s degree in Marketing.
● Knowledge of principles of marketing (Customer journey funnel, STP, 4Ps, etc.)
● Digital marketing and types of campaigns like CPC, CPI, etc.
● Advertising through Social Media.
Skills:
● Active listening: giving full attention to what other people are saying.
● Social perceptiveness: being aware of others' reactions and understanding why they react as they do.
● Judgment and decision making: considering the relative costs and benefits of potential actions to choose the most appropriate one.
