Job Description
We're looking for a talented Senior Digital Marketing Specialist to join our team!
If that's you - we want to hear from you.
This is an exciting opportunity to join SNOWA.
The Senior Digital Marketing Specialist is responsible for developing, implementing, tracking, and optimizing content marketing and demand generation campaigns across digital channels including social media, websites, and email marketing.
Responsibilities:
• Manage display, paid social, content syndication, review site and website channels
• Own website analytics function
• Use digital metrics (e.g. site traffic, visitor paths, conversion rates) to optimize online marketing spend
• Coordinate with the entire Marketing team on broader campaign initiatives
• Help determine appropriate marketing assets including product collateral, email offers, and other tools as needed such as info graphics, whitepapers, videos, social media content.