مدیر ارشد بازاریابی دیجیتال

Job Description

- Build, plan, manage and implement the overall digital marketing strategy - Lead, supervise and motivate members of the digital marketing team - Stay up to date with the latest technology and best practices - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate - Research and forecast future sales and performance trends - Research competitors and provide suggestions for improvement