Job Description

•Main Objective: -We need CRM Business Analyst that can translate the languages of business, development, and data into an actionable plan and responsive CRM technologies; then empower & provide guidance to a build team throughout implementation •Main Responsibilities: -Collaborate with business partners and delivery teams (internal and external) to elicit, develop, document, and manage business and technical requirements -Create user stories, gather requirements, prioritize, and drive feature growth through collaborative SDLC process and vendor partnership as appropriate. -Ability to translate campaign and program strategy into executable programs in CRM responsive Products. This often involves taking broad definitions of an audience and identifying the specific fields and values necessary for effective segmentation. -Provide CRM automation expertise and direction to Marketing teams through consulting, documentation and training -Trains existing users on new CRM processes and other training as required -Assist in data management, governance, and data quality of master data across various systems -Acts as an internal consultant within technology and business groups by evaluating current processes and recommending new solutions that reduce costs or extend current capabilities -Deliver complex projects with a focus on speed and outcomes that matter -Directly author supplemental requirement artifacts such as process flows, context diagrams, use cases, and wireframes -Establish meaningful traceability between business requirements, technical requirements, and architecture design which illustrates a deep understanding of business processes and the technology ecosystem -Employ skills in Project management, business analysis, operational excellence and business partnering -Map and illustrate how applications are connected and how data flows throughout the technology ecosystem and understand digital marketing platform integrations with IT systems -Passion for marketing technology. This role will lead the enablement, innovation, integration, and architecture of our strategic MarTech stack -Support essential marketing operations in Salesforce ecosystem in conjunction with other team members