•Main Objective: Senior Brand Manager is responsible for the development and implementation of the plans for a segment/brand that will establish and maintain current and long-range marketing. The Senior Brand Manager manages all aspects of a brand/product line.
-Deliver the Brand Plans and activity plans for home care in Iran
-Full end responsibility for home care: grow brand equity, grow revenue, grow Value/volume Market Share, build innovations, secure- & monitor perfect execution with relation with Trade and Sales teams
-Work cross functionally with the Turkey HQ Home Care team. Localize the Global plans in relation to the local market
-Champion the consumer needs (insights) and brand passion within the overall business
-Develop and implement destination portfolio roadmap including product range & quality, brand development, value delivery for consumers, pricing & affordability, range
-Development of marketing & category plans that seizes opportunities on all 6P (proposition, product, promotion, pack, price, place) & 5C (consumer, connect, commerce, content, community)
-Translate marketing plans into a volume plans & optimize commercial opportunities
-Ensure a single-minded communication message is created for all campaigns in line with the brand building communication plan (team), consistent with category needs
-Develop & lead implementation of activations based on the brand plan working with creative agencies
-Monitor and review effectiveness of innovation- & renovation program to learn for future and ensure continued focus on & support of innovations once launched
-Champion competitive behavior & mindset throughout the business and translate it into marketing activities to grow brand share
-Have strong understating of Marketing Plans and Budgeting to ensure KPIs
-Marketing experience – ideally must include 4 to 5 years brand management experience
-Holistic business thinking exposure with clear evidence of addressing business challenges and delivery
-Strong understanding of the Home Care business is a plus point
-Ideal Age Range: 30 - 38
-Language skills Farsi, English & Turkish
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Pars Hayat with nearly 1100 Employees is one of the fast growing companies in Iran active in the Consumer Goods Industry and in the fields of Tissue & hygienic products with local manufacturing site covering 300,000 square meters in Abhar, Zanjan province of Iran since 2011 to meet a part of the demand in the Iranian market. Manufacturing Baby diapers and women’s Hygienic pads under the brand names of Molfix & Bebem and Molped and Tissue line has been established in 2013 to produce tissue papers under the brands of Papia and Teno. Our factory's uses the most modern and advanced technologies under the supervision of Turkish and Iranian specialists.
500 employees or more
Consumer Goods / FMCG
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