Job Description

-Develop and execute brand management plans -Coordinate brand related activities with marketing and advertising departments -Identify brand-building areas -Formation of brand identity and ensuring the brand consistency in all customer touch points -Ensure that marketing activities are in line with brand identity and brand values -Analyze and support marketing plans to align with brand strategy and achieve annual operating plan goals -Develop brand positioning strategies -Leverage customer insight data to refine brand management -Develop plans to maximize brand equity and brand loyalty -Ensure brand communication for areas of responsibility are consistent with the company and brand positioning -Assist in development and refinement of uniform graphic standards and visual brand strategies