Job Description
● Inform public about company's goods and services.
● Set budgeting goals.
● Develop advertising campaigns, environmental banner, and other Internet ads.
● Measure ad effectiveness and results of advertising campaigns to determine their effectiveness and cost-benefit ratio.
● Oversee media buying.
● Select agencies to collaborate with.
● Work with sales staff to generate ideas for the campaign.
● Oversee creative staff.
● Prepare cost estimates for campaigns.
● Cast actors for voiceovers and commercials.
● Preside over TV, radio, and film shoots.
● Review and approve all advertising media for print or web.
